Cloud or ‘X’ as a Service?

Service Integrators, Managed Service Providers and other companies are implementing cloud services or consuming products as a service today. I think it is imperative to highlight that these two are different things but commonly confused and labelled with cloud.. A cloud is defined by key characteristics; on-demand self-service, broad network …

How to sell Cloud?

I have found myself using this analogy quite a lot when explaining Cloud and discussing messaging around how to position and sell cloud services. “Selling the cloud, is like selling a car, you start with a base and add options” Cloud services should provide the customer two things, value and …